We were tasked with defining www.tendiebets.org’s identity with one video. At the same time our video should be the first one of a series of videos following athletes pursuing happiness through the practice of extreme sports, this way underlining the idea of placing a bet for the sake of risk and reward.
For the first video, we worked together with Florian Kong, a Zürich based base jumper. Sky diving at the minute is a topic that is riding the wave of this free-living individual idea. A format that hits the Zeitgeist of our time.
In addition to the one video, the client wanted enough footage captured during the project to then have content to share on their social media, this footage could therefore be used in multiple ways, simplifying the process of having enough content for the first push on social media.